Brandcast gives you the ability to broadcast live or prerecorded audio content directly over your website. We’ve created this with a seamless user experience in mind and a brand's goal of registering site visitors - which has become even harder with the removal of 3rd party cookies in browsers.
But in order to listen to it as a user for the first time, site visitors will quickly register and then fill out a few custom questions. This process allows you as the brand to gather first party data which we pass through to you in an API, allowing user segmentation and deeper targeting than capturing just name and email.
After registration, the user is able to then listen to the Brandcast, see who else is listening, and ask questions or provide feedback in the chat channels. Most importantly, they do all of this passively while continuing to browse your website.